GLOSSARY · 15 TERMS

Distribution glossary.

Plain-language definitions for the terms we use across this site and the answer engines repeat back. GEO, AEO, Reddit SEO, comment hunt, EMV, and more.

CHANNELS
01 / CHANNELS

Channels

GEO (Generative Engine Optimization)

The discipline of optimizing for visibility inside AI answer engines: ChatGPT, Claude, Perplexity, Google AI Overviews, Microsoft Copilot. Distinct from SEO — SEO targets Google's blue links; GEO targets the AI-generated answer itself. The signals overlap (high-DA pages still help) but the discipline relies more on schema, citation surfaces like Reddit and G2, and content structured for LLM extraction.

GEO service

AEO (Answer Engine Optimization)

Synonym for GEO. Used interchangeably across 2025–2026 industry coverage. Both terms refer to making your brand appear inside LLM-generated answers when a buyer asks an answer engine about your category.

GEO service

UGC for SaaS

User-generated content where independent creators on TikTok, Instagram, and YouTube Shorts demo a SaaS product on screen — not the brand itself producing the content. Outperforms paid ads on trust because the buyer reads it as a recommendation rather than an ad. The sourcing challenge is finding creators who can navigate a software interface on camera.

UGC service

Reddit SEO

Publishing Reddit content engineered to rank in Google and appear inside LLM citations — not to chase upvotes. The goal is to become the citation Google AI Overviews, ChatGPT, and Perplexity pick when a buyer asks an answer engine about your category. Distinct from "Reddit marketing" which often optimizes for short-term upvote velocity.

Reddit SEO guide

LLM citation

A direct reference to your brand inside an answer generated by ChatGPT, Claude, Perplexity, Microsoft Copilot, or Google AI Overviews. Citations are non-deterministic — the same prompt may surface different brands across runs — but well-engineered source content (Reddit threads, blog posts with clean schema, G2 reviews) shifts the probability distribution toward you.

GEO service

Coordinated launch

A timed motion that fires Product Hunt, AppSumo, AI directory submissions, and Reddit / X seeding together rather than as disconnected events. The compounding comes from the upvote and traffic spikes feeding into each other inside a 72-hour window.

REDDIT
02 / REDDIT

Reddit

Shadowban (Reddit)

A silent suspension where Reddit hides your posts and comments from other users without telling you. Test by opening your /u/yourname profile in an incognito window (the page 404s if banned) or posting in r/ShadowBan and waiting for the bot reply. As of March 2026 the trigger has expanded to include automated-behavior signals such as identical-rhythm posting.

Risk management section

Karma warm-up

The 14-day process of building Reddit karma and account age before a first product post. Days 1–7: comments only, low-stakes subs (r/AskReddit, r/explainlikeimfive), 10–20 comments per day. Days 7–14: light engagement in target founder subs, no promotion. Day 14+: first product post in the most lenient sub for your category, no earlier than 500+ karma and 14+ days of account age.

14-day warm-up plan

Comment-hunt strategy

Searching Reddit (and Google with site:reddit.com) for buyer-intent threads — "what tool does X", "alternative to Y" — and leaving a useful comment with a product mention at the end. Compounds long-tail traffic because the comment is indexed by Google and increasingly cited by LLMs. Done at scale, it's a parallel distribution channel to posting.

Comment-hunt playbook

Subreddit fitness test

A four-question audit run on a candidate subreddit before posting: (1) Does the audience overlap with your buyer? (2) What's the recent removed-post ratio? (3) Are product posts upvoted into top-of-week or buried? (4) Is comment density per top post high enough to seed engagement? Filters out subs that look promising but bury promo.

Subreddit selection

Reddit title pattern

A repeatable opening phrase historically associated with high-upvote posts on Reddit. Examples: "I built a", "Solo founder, $X MRR", "How I", "Spent $X on", "My non-AI app". Sourced from analyzing 496 top r/SaaS posts pulled via Reddit's API in April 2026. Distinct from generic "Reddit hooks" because each pattern has per-phrase performance data behind it.

Title patterns
METRICS & TECHNICAL
03 / METRICS

Metrics & technical

Earned media value (EMV)

A dollar figure representing what a piece of content (a UGC post, a press hit, a creator placement) would have cost to buy as paid advertising. Calculated as reach × platform CPM × content-type multiplier. Used by marketing teams to put creator results in board decks where investors expect numbers.

EMV calculator

Domain authority (DA)

A 0–100 score from Moz that estimates how strongly a domain's pages tend to rank in Google. Higher DA generally means a stronger backlink. Used when picking which directories to submit a startup to — DA 80+ submissions tend to drive both backlinks and referral traffic; DA under 30 rarely does either.

Directory list, sorted by DA

Click-through rate (CTR)

Clicks divided by impressions. The basic measure of whether an ad, search result, or social post is interesting enough to act on. Benchmarks vary wildly by channel — paid search 3–6%, paid social 0.9–1.5%, cold email 2–4%, organic search position 1 ~30%.

CTR calculator

Want to see how these play together?

Each term above maps to a service or a free playbook. Or we can show you the system on a fifteen-minute call.

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