FREE GUIDES · NO SIGNUP

Distribution playbooks, written down.

The same plays we run for AI clients, open for free. Reddit growth, listings to ship on day one, and what to build in the first place.

QUESTIONS
02 / FAQ

Quick answers.

Are these guides actually free?+

Yes. No email wall, no signup, no paywall. The Reddit guide used to be a paid course; we opened it. There's a 'Book a call' link if you want help running the play for you, but the words are free.

Why is Napkin giving away playbooks?+

Two reasons. We sell distribution as a service. Showing the work in writing is the cheapest proof we know what we're doing. And every guide that ranks on Google sends a steady trickle of the right kind of reader to the rest of the site.

Do you keep them up to date?+

The Reddit playbook is updated whenever our client work surfaces something worth writing down. The promotion list gets a sweep when domains die or new platforms appear. Anything with a 'soon' label is on the queue.

Will I get spam if I read them?+

No. There is no opt-in form on any guide. We don't have a newsletter. If you want to talk, the only CTA is to book a 15-minute call.

Want us to run the play for you?

Reading the guide is the warm-up. Napkin runs UGC, Reddit, and GEO as one motion for AI companies. 15-minute call, no pitch deck.

Book a call See how it works

Want calculators and utilities instead of long-form? Try the earned media value calculator, the Open Graph tester, or the full tools hub.