AI buyers under 40 don't go to your landing page first. They watch a creator describe what your product does, see it on autopilot in a feed, then decide whether to click through. UGC is the top of the modern funnel. We run it for you with creators who can actually demo software.
Most UGC agencies pull from generic creator pools. We filter for people who've built or shipped products themselves — they know how to demo a SaaS interface without making it look like a sponsored ad.
AI buyers are skeptical and meme-fatigued. We brief creators on the contrarian hooks that work in 2026 ("my non-AI app", "vibecoded a SaaS", honest failure framing), not the SaaS-bro tropes that get scrolled past.
Scripts and storyboards are sent to you for approval before any creator shoots. No surprise content live on TikTok with your product name attached.
Same creator, three cuts: TikTok native, Instagram Reels, YouTube Shorts. Different captions, different thumbnails, optimized per surface. One creator brief drives ~3x the surface area.
Each piece gets an EMV (earned media value) estimate using platform CPMs and content-type multipliers. Reported alongside views, sends, and saves. The number that goes in your investor update.
Standard package includes 60-day paid usage rights so your best-performing creator content can be rerun as a paid ad on Meta / TikTok with a tiny budget for a much higher ROAS.
TikTok and Instagram search now beat Google for many SaaS discovery queries among under-30 buyers. If you're not on those feeds, you're invisible to a whole demographic.
A creator demoing a product reads as a recommendation. A paid ad reads as a paid ad. The conversion delta on trust-led content is multiples, not percentages.
The supply of creators comfortable demoing AI products outstrips the brand demand. Rates are still pre-arbitrage. This won't last as more AI brands wake up to UGC.
A TikTok hits feeds in hours, not months. You can test 6 angles in a week. SEO can't compete with that velocity for early-stage discovery.
We map your AI buyer to creator personas. Brief gets written: hooks, tone, demo flow, on-screen text, CTA. You approve before any outreach.
Sourcing from our vetted pool. Scripts sent to you. Shoot happens. Three platform cuts per creator. First content delivered for approval.
Approved content goes live. We monitor first-72-hour performance (views, watch time, saves, sends). Anything underperforming gets re-cut or re-captioned.
Winners get fed into paid ads (rights are pre-cleared). Underperformers get replaced. The brief evolves based on what's actually landing.
Depends on stage. Pre-seed engagements usually 3–5 creators a month with multi-platform cuts. Series A+ tends toward 8–12. We don't run cookie-cutter packages.
We swap them out. Most creators we vet land in the average band on first try; outliers (both directions) emerge after the first piece. We don't pay for second creator briefs from your budget if the first one underperformed because of our sourcing call.
Standard package includes 60-day paid usage rights so you can rerun winners as paid ads on Meta / TikTok. Perpetual rights cost extra; most clients don't need them.
Yes — that's specifically what we source for. Most UGC agencies pull from creators who can hold a physical product; we pull from creators who can navigate a SaaS dashboard on camera.
Scoped to volume. The intro call covers stage, persona, and cadence so we can quote against your real numbers.
All three by default. Each piece gets cut for TikTok, Instagram Reels, and YouTube Shorts. Different captions per platform. You can drop one if it's truly not your audience but most clients keep all three.
Fifteen-minute intro. We'll look at your product, your buyer persona, and a few creators we'd brief if we were doing this for you. No deck.