Operator · Based in Dubai · Writes most of the public guides
Omar runs distribution at Napkin. The free guides on this site (the Reddit SEO playbook, the directory submission list, the tool collection) are mostly his work, sourced from running these plays for AI clients in the wild. If you book a 15-minute call via the link below, that's who shows up.
We don't pick one channel and call it growth. Distribution for an AI product is a system: creator content seeds the funnel, Reddit indexes it for Google and LLMs, GEO surfaces it inside the answer engines, launches compound the spike. Napkin runs all four under one engagement.
Vetted creator content on TikTok, Instagram, and YouTube Shorts. We source, brief, and approve creators specifically for AI-buyer audiences.
Subreddit posting, comment-hunt strategy, and mod relations. We do the daily work of community-led distribution without the spam patterns that get accounts torched.
Visibility inside ChatGPT, Claude, Perplexity, and Google AI Overviews. Source-side optimization, citation engineering, and indexed-content strategy.
Product Hunt, AppSumo, AI directories, and Reddit / X seeding, run as a single timed motion instead of four disconnected events.
Distribution for AI is its own discipline. Paid ads convert poorly when the buyer is technical and skeptical. Generic growth agencies treat AI as another vertical and miss the channels that actually move LLM citations. In-house growth hires take three months to ramp and two more to learn each sub-community.
Napkin is the alternative. Operators who already know the AI buyer, already know which subreddits accept what, already know which directories pass juice and which are spam. Sign one engagement, run four channels, see the compounding inside 90 days.
The plays that work in client engagements end up here, free. No signup, no email gate.
Best post times, 10 viral title patterns, 14-day account warm-up, comment-hunt strategy, shadowban prevention.
OPENFilterable by impact, link type, and domain authority. Plus 12 link-friendly subreddits.
OPENCalculators (EMV, CTR, engagement rate, ROI), generators (sitemap, invoice), audits (Open Graph tester).
OPENFifteen minutes. No deck. We'll tell you straight if we're a fit or not.