Best Marketing and Business Books

A simple list of books that will help you grow your business. All these books contain practical advice you can use right away.

New to business books? Start here
The 1-Page Marketing Plan by Allan Dib

The 1-Page Marketing Plan

by Allan Dib

Beginner

Learn how to create a simple but powerful marketing plan for your business. This book shows you a clear framework to attract and keep customers.

Marketing StrategyPlanningImplementation
View on Amazon
$100M Offers by Alex Hormozi

$100M Offers

by Alex Hormozi

Beginner

Learn to create high value offers that customers want to buy. This book shows you how to make your business more profitable.

OffersPricingSales
View on Amazon
$100M Leads by Alex Hormozi

$100M Leads

by Alex Hormozi

Intermediate

A complete system to get more customers for your business. Learn practical ways to find and attract people who want to buy from you.

Lead GenerationCustomer Acquisition
View on Amazon
How Brands Grow by Byron Sharp

How Brands Grow

by Byron Sharp

Advanced

Learn what actually makes brands successful based on real research. This book explains how to build a brand that people remember.

BrandingMarket Research
View on Amazon
No B.S. Direct Marketing by Dan Kennedy

No B.S. Direct Marketing

by Dan Kennedy

Beginner

Simple and clear methods to get customers to take action. Learn how to create marketing that gets real results.

Direct ResponseCopywriting
View on Amazon
Marketing Plan Handbook by Alexander Chernev

Marketing Plan Handbook

by Alexander Chernev

Intermediate

A complete guide to create a marketing plan that works. Learn the steps to plan and improve your marketing.

PlanningStrategy
View on Amazon
Crossing the Chasm by Geoffrey Moore

Crossing the Chasm

by Geoffrey Moore

Advanced

Learn how to sell new technology products to more customers. This book helps you understand how different types of customers buy tech products.

Tech MarketingProduct Adoption
View on Amazon
Building a StoryBrand by Donald Miller

Building a StoryBrand

by Donald Miller

Beginner

Learn how to talk about your business so customers understand and want to buy. This book shows you how to make your message clear and simple.

MessagingBranding
View on Amazon
Marketing Made Simple by Donald Miller

Marketing Made Simple

by Donald Miller

Beginner

A step by step guide to create a marketing plan that works. This book gives you practical tools to attract and convert customers.

Marketing StrategyImplementation
View on Amazon
Create Once, Distribute Forever by Ross Simmonds

Create Once, Distribute Forever

by Ross Simmonds

Intermediate

Learn how to create content that keeps working for your business. This book teaches you how to get more value from your content marketing.

Content MarketingDistribution
View on Amazon
Everybody Writes by Ann Handley

Everybody Writes

by Ann Handley

Beginner

Learn how to write better content for your business. This book shows you how to create content that connects with customers.

Content WritingMarketing
View on Amazon
The Brand Flip by Marty Neumeier

The Brand Flip

by Marty Neumeier

Intermediate

Learn how modern brands work in the digital age. This book explains how to build a brand customers want to be part of.

BrandingCustomer Experience
View on Amazon
Brand Now by Nick Westergaard

Brand Now

by Nick Westergaard

Intermediate

Learn how to build a strong brand today. This book shows you modern branding strategies that work in digital marketing.

BrandingDigital Marketing
View on Amazon
Good to Great by Jim Collins

Good to Great

by Jim Collins

Intermediate

Discover why some companies make the leap to extraordinary performance while others don't. Learn the key principles that differentiate great companies from good ones.

LeadershipStrategyCompany Growth
View on Amazon
Zero to One by Peter Thiel

Zero to One

by Peter Thiel

Intermediate

Learn how to build a successful startup and create unique value in the world. This book challenges conventional thinking about innovation and business building.

StartupsInnovationTechnology
View on Amazon
The Lean Startup by Eric Ries

The Lean Startup

by Eric Ries

Beginner

A practical approach to creating and managing successful startups in an age when companies need to innovate more than ever.

StartupsInnovationProduct Development
View on Amazon
Built to Last by Jim Collins

Built to Last

by Jim Collins

Advanced

Examine the success principles of visionary companies that have maintained industry leadership for decades. Learn how to build an enduring great company.

LeadershipCompany CultureVision
View on Amazon
The E-Myth Revisited by Michael E. Gerber

The E-Myth Revisited

by Michael E. Gerber

Beginner

Learn why most small businesses fail and how to avoid common mistakes. This book explains how to build a business that can run without you.

Small BusinessSystemsGrowth
View on Amazon
The Hard Thing About Hard Things by Ben Horowitz

The Hard Thing About Hard Things

by Ben Horowitz

Advanced

Essential wisdom for managing the toughest problems business school doesn't cover. Learn practical advice for building and running a startup.

LeadershipStartupsManagement
View on Amazon
Start with Why by Simon Sinek

Start with Why

by Simon Sinek

Beginner

Discover how great leaders inspire everyone to take action. Learn how to build organizations and lead movements that inspire change.

LeadershipPurposeInspiration
View on Amazon
Blue Ocean Strategy by W. Chan Kim

Blue Ocean Strategy

by W. Chan Kim

Advanced

Learn how to create uncontested market space and make the competition irrelevant. This book shows you how to find and develop new markets.

StrategyInnovationMarket Creation
View on Amazon
Scaling Up by Verne Harnish

Scaling Up

by Verne Harnish

Intermediate

Master the Rockefeller Habits 2.0 and scale up your business. Learn practical tools for growing your business while reducing complexity.

GrowthSystemsStrategy
View on Amazon

Suggest a Book

Know a good business book we should add to this list? Let us know about it.